Tony Laing

About Tony Laing - Real Estate Agent

Opening its doors in 1958, the family owned and operated company S J Laing & Son Pty Limited, has been trading as Raine & Horne Bondi Junction and Coogee/Clovelly for the last 23 years. The Laing brothers Geoff, Tony and Michael are held in the highest esteem within the industry and marketplace and their decision to join The Agency is a landmark event within Australian real estate.

“The Laing family has built one of the highest reputations in the real estate industry within Australia. We are honoured they have decided to become part of The Agency business. The values, ethics and morals of the Laing family, and the business’ legacy over the last 59 years, have gained them a standing beyond reproach. The Laing family’s integrity and business acumen has set the bar very high,” Matt Lahood, CEO The Agency.

The Laing family has not only enjoyed 23 wonderful and successful years with the Raine & Horne group, but there has been a strong personal relationship between the Laing and Raine families, which will continue.

“When the opportunity arose to join The Agency, it was an extremely difficult decision to make for Geoff, Michael and I, considering our long-term personal and business relationships,” Tony Laing explains, “but in the end, it provided us with a new and exciting opportunity for our business.”

The Laing family’s real estate business has been one of the most successful in Sydney, with major institutional, commercial and residential clients, along with one of the largest rent rolls across the Eastern Suburbs. Tony Laing has consistently ranked in Raine & Horne’s top ten sales agents nationally and Michael Laing’s commercial operation holds a significant market share within the region. A large part of the success of the business is owed to Geoff Laing’s administration management and client consultation.

Along with their 40 staff, the Laings will continue their key roles within The Agency’s Sydney operation. Tony Laing will maintain his role in sales and overseeing the residential property management. Geoff Laing will continue his commercial and general management role, while Michael Laing will be heading up The Agency’s commercial sales and leasing division.

“Michael’s commercial knowledge is second to none. The complexity of leasing and the technical knowledge he brings to commercial projects is market leading,” Geoff Laing explains.

The addition of the commercial sales and leasing arm under the experienced guidance of Michael Laing, is one of the most important changes to The Agency’s offering to date. There will be extensive synergies created between The Agency Projects division, which since February this year has already brought $2 billion in new developments to the marketplace, and the new commercial arm.

“With an extensive array of new project settlements across the Eastern Seaboard and Sydney’s CBD, we are comforted by the professionalism and elite service the Laing family will provide for our valued clients,” Steven Chen, Executive Director Projects, says.

The merging of the Laing family’s Bondi Junction and Coogee/Clovelly operations with The Agency, is an extremely exciting move for the future growth of both businesses.

“The Laing family business has been operating since 1958 and we have many long-term staff, which gives us consistency and a very stable business which will continue under The Agency,” Tony Laing sa

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